Underwood & Co are an independent law firm that pride themselves on a hands-on, common sense approach to law. Something of a rarity in their field. The brief was to communicate this with a brand new identity and some memorable marketing material to set them apart from their competitors. The proposition 'uncommon sense' was developed, with the accompanying brochure allowing each partner to explain their unique and 'uncommon' approach in their very no-nonsense terms. Unusual materials, hand-finishing and some gently witty illustrations from Tim Ellis complete the package.