The brief from Heron International was to create 'not just another' campaign, but a lasting, luxury brand, unrivalled in the property market. The proposition developed is 'Effortless living in the Heart of the City'. The unusually high specification and finish of the building and its apartments are echoed in every aspect of the marketing materials, from the bespoke letterforms of the marque through to the immaculate imagery and visualisations. All crafted with an accute attention to every last detail. The brand also extended to advertising, travelling exhibitions and the Heron Pavilion marketing suite.