Produced during my time at ico Design, this was a naming, identity and marketing campaign for one of London's recent 'love it or hate it' towers. The brief was to create a lasting brand identity and suite of materials as striking, unusual and memorable as the buidling itself. The name 'Strata' derives from the layers of contrasting materials that form the buildings distinctive shell. This also informed the construction of the brochure which uses layers of contrasting materials with a huge array of print & finishing techniques. The proposition 'Revolutionary urban living' was a nod to the three turbines set into the roof, while the flouro pink gives a cheeky nod to Elephant & Castle of old.