TfL x designjunction advertising.
designjunction is a popular annual event at London Design Festival where Transport for London would host a pop-up bar, shop and eaterie. I was responsible for all advertising and graphics for TfL’s activities.
Appetite for design.
I worked closely with TfL each year to develop a memorable image and proposition to attract visitors to the event. Work included posters for the Underground network, press advertising, environmental graphics for stands or spaces and catalogues promoting that year’s exclusive products and collaborations.
The ‘Pick’ restaurant and shop was a tribute to Frank Pick, the visionary director of London Transport, responsible for overseeing the treasured posters, art, architecture and design that make the company such a design icon around the world. Environmental graphics were created using letters taken from Pick’s famous poster commissions.
